OneAvatar @ Milano in Digitale
OneAvatar @ Milano in Digitale
OneAvatar was shown at the third edition of the Milano in Digitale event.
An installation featuring a 3D game in which players could shoot the OneAvatar character,
causing electric shocks to hit the body of the player wearing the OneAvatar suit, creating
a phisical connection between our physical bodies and our identities in the digital worlds.
The installation features the results of the research coming from the OneAvatar project:
technology, emotion, identity, relational dimensions in the digital domains are some of the
fundamental topics analyzed.
For the event a complete marketing and communication strategy was produced to create a fictional,
but realistic and produceable, product to create the narrative level of the performance: the
performer was displayed as in a shopping center showcase, with the product and the related gadgets
available for sale. A further analysis on the evolution of art in the contemporary era, in its
hybridization wth communication, marketing and ethnographical practices.
more info at:
http://www.artisopensource.net/2008/11/15/oneavatar-milano-in-digitaleoneavatar-milano-in-digitale/
and here:
http://www.artisopensource.net
http://www.neorealismovirtuale.com
http://www.milanoindigitale.it
concept and installation by
Salvatore Iaconesi [xDxD.vs.xDxD]
Oriana Persico [penelope.di.pixel]
Tags: augmented reality, body, games, hybrid reality, OneAvatar, virtual worlds, wearable